Welcome Alicia Rodriguez, MBA, FACHE, PMP

Alicia Rodriguez, Chief Executive Officer, Su Clinica

Alicia Rodriguez serves as Chief Executive Officer of Su Clinica, a Federally Qualified Health Center dedicated to advancing access to high-quality, culturally responsive healthcare for underserved communities across the Rio Grande Valley. In this role, she is responsible for the organization’s strategic direction, operational performance, financial stewardship, governance partnership, and mission-driven growth in one of the nation’s most medically underserved border regions.

Alicia brings more than two decades of experience leading complex, safety-net healthcare organizations, with deep expertise in FQHC operations, Medicaid strategy, integrated care delivery, and regulatory compliance. Throughout her career, she has focused on strengthening access to care for low-income, rural, immigrant, and medically vulnerable populations through sustainable, community-centered healthcare models.

Prior to joining Su Clinica, Alicia spent over twelve years as a senior executive at San Ysidro Health, one of the largest Federally Qualified Health Centers in California. As Vice President of Senior Services, she played a key role in the growth and expansion of San Diego PACE, supporting interdisciplinary care teams, strengthening payer and community partnerships, and advancing comprehensive, value-based care to frail seniors. She also served as Vice President of Strategic Initiatives and Chief Information Officer, overseeing enterprise-wide technology modernization, data governance, and operational transformation initiatives supporting primary care, behavioral health, dental, and specialty services across a large multi-site FQHC system.

Earlier in her career, Alicia held leadership roles in healthcare technology and change management at Cedars-Sinai Medical Center and began her professional journey in project and grant administration at the California Institute of Technology. This foundation continues to inform her pragmatic, data-driven approach to healthcare leadership, balancing innovation with operational discipline and community accountability.

Alicia holds a Master of Business Administration from Pepperdine University with a focus on Organizational Leadership and a Bachelor of Science in Business Administration from the University of La Verne. She is a Fellow of the American College of Healthcare Executives (FACHE), a Project Management Professional (PMP), and a Lean Six Sigma Green Belt. She has served as a speaker and panelist at national healthcare conferences and previously served on the Board of Directors for the California PACE Association.

Now based in the Rio Grande Valley, Alicia is deeply committed to understanding and supporting the unique healthcare needs of border communities, including access challenges related to geography, workforce shortages, language, culture, and socioeconomic barriers. She believes that community health centers play a critical role in advancing healthcare access for all and is dedicated to ensuring Su Clinica remains a trusted, sustainable healthcare home for the communities it serves.

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